Project Blue Collar

Project Blue Collar - Support the Underdog™ is a way to publicly identify and celebrate the rescue dog. It is a movement to change the perception of shelter dogs from being damaged to being priceless. It’s a way to share stories of how an underdog became a hero. It’s a chance to educate and inspire others to give shelter dogs a chance. PBC started when I realized that there’s no way to distinguish a shelter dog, and no way for the owner to show their pride of having one. I thought, “What if there was something dogs could wear to identify that they were adopted. We humans wear wristbands to identify our cause; what if adopted shelter dogs could wear collars for theirs?” So Project Blue Collar – Support the Underdog™ was born. Every time someone sees the Blue Collar, a conversation is started and change begins to happen, one dog at a time. Our business model is Buy One Give One: for every collar sold, one is given to an animal shelter or rescue group to use as a fundraising opportunity.

Our BOGO (Buy One, Give One) program is based on sales from all of our collar and leashes. For every collar or leash purchased, a I Am A Rescue or Support The Underdog collar/leash is donated to a rescue group. The retailers who carry these lines select the rescue organizations they wish to support. For sales through PBC’s online store, two rescue groups per month are selected to receive the donated collars and leashes. Rescue groups who are the beneficiaries of the BOGO program are called PBC BOGO Rescue Partners. Groups best suited for the BOGO program are ones who actively engage with their supporters and can consistently share the message of PBC through a variety of communication tools (social media, emails, on their website, etc.). The more awareness that the Rescue Partners can create about the PBC BOGO, the more they value they get out of it. Contact us to become a PBC BOGO Rescue Partners. Once we receive your information, we’ll contact you within 7 business days to discuss next steps.